Research among 1,500 German shoppers by parcels carrier Royal Mail showed that 20% of them have bought products from a UK site in the last three months. The study said that these shoppers’ average non-food spend on UK websites is €54 (£48) per month.Of course, that spend goes towards a number of different categories, but given that clothing and footwear are two of the three most common categories that they buy (the other is books), then the fashion industry needs to be very aware of the potential in targeting the German consumer. In fact, 55% buy clothing and 28% footwear from the UK.

But just who is the consumer? According to the survey, the key shopper is mainly female, aged around 48 and lives in an urban areaคำพูดจาก