“The coming of age of the Indian high net worth individual market is really attracting luxury players,” said Anurag Mathur, a partner at Bain & Company in New Delhi. The pandemic fueled a desire for personal luxury while limiting travel, making Indians buy these goods in their home country, he said. For luxury brands, “there’s clearly a desire to look for a new frontier and India very much, with its change, offers that.”Around 1.66 million people in India are forecast to have more than a million dollars’ net worth by 2027. The bracket of those with $30 million to their name is forecast to grow by almost 60% in the five years from 2022, according to Knight Frank’s Wealth Report.  

Signs that international brands are paying attention were on full display earl…